In Russia, advertising activities are regulated under the Federal Law "On Advertising," which is the primary legislative text governing all aspects of advertising in the country. This law stipulates various general and specific provisions aimed at ensuring the truthfulness, fairness, and legality of advertisements.
Key Aspects of Russian Advertising Law:
Prohibition of Misleading Advertising: The law strictly prohibits advertisements that mislead consumers about the product or service, including its nature, manufacturing method, price, and benefits. Advertisements must not contain false information that could deceive the intended audience.
Protection of Children: Advertising targeting children is highly regulated. Advertisements should not exploit children's credulity, loyalty, or lack of experience. Products harmful to health and wellbeing, such as alcohol and tobacco, must not be advertised in a way that directly appeals to minors.
Alcohol and Tobacco Advertising: There are stringent restrictions on advertising alcoholic beverages and tobacco. For instance, alcohol advertisements are banned from being aired on television or radio from 7 AM to 10 PM, and tobacco advertising is generally prohibited across all media platforms.
Use of the Russian Language: Advertisements broadcasted or distributed in Russia must primarily use the Russian language, although they can also include translations into other languages. This requirement is intended to ensure that all segments of Russia's population can understand the advertising content.
Special Restrictions: The law imposes additional restrictions on advertisements for specific goods and services, such as pharmaceuticals, medical services, and dietary supplements. Such advertisements often require prior approval from regulatory bodies and must include disclaimers about potential risks and side effects.
Companies operating in Russia must comply with these laws to avoid legal repercussions, including fines and bans on non-compliant advertising campaigns.
