In Egypt, advertising is regulated by several laws and decrees that aim to ensure that advertising practices are truthful, do not mislead, and conform to ethical standards. Here's an overview of the key regulations:
1) Legislation and Regulations:
Civil Code (Law No. 131 of 1948): Prohibits actions that cause harm to others, including deceptive advertising practices.
Decree No. 220 of 1976: Censors various acts and topics within artistic works, including advertisements.
Law No. 66 of 1956 for Regulating Advertising and its Executive Regulation: Provides a framework for what is permissible in advertising.
Consumer Protection Law No. 181 of 2018: Enhances consumer rights and ensures accurate information in advertising.
Law No. 3 of 2005 on the Protection of Competition and the Prohibition of Monopolistic Practices: Addresses competitive practices and prohibits unfair advantages in advertising.
2) Types of Advertising: Advertising in Egypt encompasses a variety of mediums such as television, radio, print, billboards, social media, text message advertising, and sweepstakes and contests.
3) Prohibited Practices: Comparative advertising is not allowed, and any misleading or deceptive advertisements are subject to legal action. Specific permits are required for sensitive product categories like drugs and food.
4) Enforcement: Enforcement varies by case, but non-compliance can lead to advertisements being banned and penalties imposed on advertisers.
5) Self-Regulatory Framework: Egypt does not have a primary advertising self-regulation system, and there is no specific self-regulatory advertising code. Decisions related to advertising disputes are generally handled through existing legal mechanisms rather than a dedicated advertising self-regulation body.
