In Argentina, the regulation of advertising content is managed through a combination of national laws, executive orders, and self-regulatory bodies, ensuring a comprehensive legal framework for advertising practices. Here are the main components:
Legislation and Executive Orders: The core laws governing advertising include the National Civil and Commercial Law, the Consumer Protection Act, and the Fair Trading Executive Order (Executive Order No. 274/2019). Additionally, there are specific regulations for certain sectors, such as the Law Against Alcoholism, which shapes advertising practices in those industries.
Self-Regulation: A significant part of advertising regulation in Argentina comes through self-regulation, prominently through the National Council for Advertising Self-Regulation (CONARP). CONARP's code is applicable to various forms of advertising and plays a critical role in maintaining ethical standards within the industry.
Scope of Advertising: In Argentina, advertising is generally defined as any communication intended to promote the sale of a product or service, although there is no strict legal definition provided in the regulations.
Media-Specific Regulations: Advertising through media channels such as TV and radio is specifically regulated under the Media Law, which includes requirements for the registration of advertising agencies and adherence to content standards that respect family and moral values.
