In Bangladesh, advertising is regulated under various laws designed to protect consumers and ensure fair business practices. Here are the key aspects:
Consumer Rights Protection Act, 2009: This Act is crucial in regulating advertising practices, ensuring that advertisements do not mislead consumers about the benefits, quality, or quantity of a product.
Bangladesh Standards and Testing Institution (BSTI): BSTI ensures that products meet specific standards before they are advertised or sold. Advertisements for certain products, especially food and electronics, must often display their BSTI certification.
Mobile Court Act, 2009: Under this Act, mobile courts can take immediate action against unfair trade practices, including misleading advertising.
National Consumer Rights Protection Council: This Council works to increase consumer awareness and prevent exploitation by unfair practices, including deceptive advertising.
Censorship by the Bangladesh Telecommunication Regulatory Commission (BTRC): BTRC monitors and regulates content broadcasted on electronic media, ensuring that it adheres to national standards and does not involve immoral or misleading content.
It is crucial for advertisers to navigate these regulations carefully to avoid legal pitfalls and uphold consumer trust.
