In Vietnam, advertising is governed by several key laws that enforce standards of fairness, prohibit false advertising, and safeguard consumer interests. Here are the principal regulations:
Main Regulatory Laws: Advertising activities in Vietnam are primarily regulated under the Law on Advertising (2012) and the Law on Consumer Protection (2010). These laws ensure that advertisements are truthful, not misleading, and in the public interest.
Prohibited Content: Certain types of content are explicitly prohibited in advertisements, including those that promote alcohol and tobacco to minors, use superstitious beliefs, or violate public morality. Advertising for prescription drugs and medical treatment is only permitted under specific conditions set by the Ministry of Health.
Foreign Advertisements: Foreign companies are also subject to Vietnamese advertising laws when targeting the Vietnamese market. This includes compliance with regulations regarding content and the use of the Vietnamese language in ads.
Regulatory Authorities: The Ministry of Culture, Sports, and Tourism is responsible for overseeing advertising practices, including the approval of advertising content and ensuring compliance with the legal framework.
Enforcement and Penalties: Non-compliance with advertising regulations can result in fines, suspension of business activities, and other legal penalties, depending on the severity of the infringement.
Understanding these guidelines is crucial for advertisers to ensure their campaigns comply with local regulations and cultural norms in Vietnam.
