In Ethiopia, advertising activities are regulated under several laws and guidelines designed to ensure fair practice and protect consumer rights. Key regulations include:
Proclamation No. 759/2012 on Broadcasting Service:
This law governs electronic media and advertising through electronic media platforms. It mandates the registration and licensing of broadcasters and outlines the responsibilities and restrictions applicable to broadcasting advertising content.
Trade Practice and Consumers' Protection Proclamation No. 685/2010:
This proclamation focuses on fair trade practices and consumer protection, setting out specific guidelines for advertising to ensure that communications are not misleading and do not harm consumers. It provides for the regulation of advertising content to prevent deceptive or unfair practices.
Advertisement Proclamation No. 759/2012:
This regulation outlines the general principles for advertisements, including requirements that advertisements should be clear, truthful, and not misleading. It emphasizes the need to substantiate claims made in advertisements with adequate evidence.
These laws are enforced by various bodies, including the Ethiopian Broadcasting Authority and the Trade Practices and Consumer Protection Authority, which oversee adherence to the regulations and take necessary actions against violations.
