In Angola, advertising is governed by a robust legal framework designed to ensure that all advertising practices are fair, truthful, and responsible. Here are the key aspects of Angola's advertising laws:
Legal Framework:
The primary legislation is the Advertising Code (Law No. 9/21 of April 16, 2021), which sets out comprehensive rules for all advertising activities within the country.
Scope of Regulation:
This law applies to any form of advertising communication that aims to promote the sale of products or services, influence opinions or behaviors, or enhance the image of a brand or an entity.
Fundamental Principles:
Advertisements must be truthful, legal, and socially responsible. They must not deceive consumers regarding the characteristics, benefits, or prices of a product or service.
Regulated Practices:
Comparative advertising is allowed but must be fair and not misleading. Comparisons should be factual, verifiable, and relevant.
The use of subliminal messages in advertising is prohibited.
Industry-specific Restrictions:
Advertising for pharmaceuticals, tobacco, and alcohol is heavily regulated. For example, direct-to-consumer advertising of prescription medication is prohibited, and there are strict rules governing how alcohol and tobacco products can be marketed, especially regarding promotions targeting minors.
Approval Processes:
Some types of advertisements, particularly those for health-related products, financial services, and food products, might require prior approval from relevant regulatory bodies.
Enforcement and Penalties:
The Angolan Institute of Consumer Protection (INADEC) and other regulatory authorities enforce these regulations. Violations can lead to sanctions, including fines, suspension of advertising activities, or compulsory corrective actions.
