In Uzbekistan, advertising regulations are designed to ensure that all advertisements meet local legal standards. Here are the main points regarding these laws:
Advertising Permits and Notifications: Entities must obtain a permit from the Uzbek Agency for Press and Information prior to distributing advertising. This ensures that all advertisements conform to legal standards before they are made public.
Content Restrictions: Advertisements must not include content that conflicts with the moral, cultural, and national values of the country. They must avoid misleading consumers, including the use of inaccurate or incomplete comparisons with other products or services.
Targeting Specific Audiences: There are specific regulations for advertising aimed at children, which require the use of clear, comprehensible language and must not exploit the naivety or lack of experience of children. Advertisements should not encourage minors to persuade their parents or others to purchase the advertised products.
Prohibited Products: Certain products cannot be advertised on national television, radio, or other media during specific hours to protect vulnerable audiences. This includes alcoholic beverages and tobacco products, which have viewing restrictions similar to those found in many other countries.
Sanctions and Enforcement: Violations of advertising laws are subject to strict sanctions, ranging from fines to the suspension of business activities. Regular monitoring by relevant authorities ensures compliance and addresses infractions swiftly.
