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Posted on: 15 Apr, 2024, 6:04 AM

Overview of Advertising Regulations in the United Kingdom

In the United Kingdom, advertising is governed by a combination of statutory regulations and self-regulatory codes. The primary legal frameworks include: 1) Consumer Protection Laws: Key legislation includes the Consumer Protection from Unfair Trading Regulations 2008 (CPRs), which are central to combating misleading advertisements. These regulations are expected to be revised in the upcoming DMCC Bill with minor adjustments. 2) Intellectual Property Laws: Copyright and trademark laws are significant, especially concerning the use of third-party trademarks in comparative advertising . 3) Sector-Specific Regulations: These affect advertising related to financial services, gambling, tobacco, and alcohol. 4) Self-Regulation: The Advertising Standards Authority (ASA) plays a crucial role in the self-regulatory landscape. It enforces the CAP Code, which applies to non-broadcast media, and the BCAP Code for broadcast media. The ASA’s remit has expanded to include online spaces like brands' own websites and social media when these platforms are used for marketing communications directly connected to the supply or transfer of goods, services, or fundraising. Additional considerations include specific codes for various sectors like mobile communications, premium-rate services, and alcohol, enforced by bodies like the Phone-paid Services Authority and the Portman Group. Key principles under these regulatory frameworks emphasise that advertising must not be misleading, and advertisers must substantiate any claims at the time of publication or broadcast. Also, the presentation in ads must enable consumers to clearly identify them as such.

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US and China to Account for 70% of Influencer Ad Spending in 2024

In 2024, according to Statista data, the US and China are expected to account for 70% of global influencer advertising expenditure. China's spending in this area is projected to reach $19.1 billion, reflecting a $2.3 billion increase from the previous year. In contrast, the US will see a smaller increase, with its total influencer advertising spending anticipated to be $5.6 billion in 2024.


Source: Marketing Interactive

72% of Global Marketers Set for Bigger Ad Budgets in 2024 Despite Economic Challenges

Despite economic headwinds, 72% of global marketers are poised to increase their ad budgets in 2024, a significant jump from last year's 64%, according to Nielsen's latest report. This optimism is especially strong in Asia-Pacific, with 81% expecting budget hikes compared to 56% in the previous year.


Source: Financial Express

Advertising Regulations and Compliance in Kuwait

In Kuwait, advertising is regulated under several laws, with oversight by the Kuwait Municipality, Communication and Information Technology Regulatory Authority (CITRA), and the Ministry of Information. Key aspects of advertising regulation in Kuwait include:

Content Restrictions: Advertising must not harm public morals or order and must not promote prohibited products such as alcohol, narcotics, or gambling. Furthermore, advertising must not include statements or content that could be deemed offensive to religious sensibilities or national leadership.
Language and Cultural Considerations: All advertising must be in Arabic, though other languages can be included provided they do not overshadow the Arabic content. Advertisements must respect Islamic and national values, reflecting local cultural norms.
Comparative and Deceptive Advertising: Kuwaiti law allows for comparative advertising provided it does not mislead or deceive. Advertisements should not unfairly criticize competitors' products or services, and all claims must be substantiated.
Regulatory Oversight and Enforcement: CITRA and the Ministry of Information monitor and enforce advertising standards. Violations can result in fines, suspension of business activities, or other legal actions depending on the severity of the offense.

These regulations ensure that advertising respects cultural values and consumer protection laws, maintaining ethical standards across all forms of media. Compliance with these guidelines is crucial for any business operating in Kuwait to avoid legal pitfalls and maintain good standing within the regulatory framework.

Key Advertising Regulations in Bahrain

In Bahrain, the advertising landscape is shaped by various regulations emphasizing cultural respect, legal compliance, and specific industry guidelines:

General Advertising Regulations:
Press, Printing, and Publishing Law (PPP Law) No. 47 of 2002: This law encompasses all audio, visual, print, and digital content, mandating adherence to norms that protect public order and the principles of Islam, prohibiting content that could be deemed offensive to public morals or the political structure of Bahrain​​.
Media Content Regulation:
Resolution No. 1 of 2015: This resolution supplements the PPP Law, requiring all media content to be respectful of Bahrain's government and its relations with allied countries. It also sets guidelines for maintaining national unity and public ethics, including prohibitions against offensive material​​.
Specific Industry Regulations:
Various sectors such as financial services, healthcare, and telecommunications have their own specific advertising regulations, necessitating prior approvals for advertising certain products or services​​.
Billboard Advertising:
Law No. 14 of 1973 on the Advertisements Law: Primarily focuses on the licensing processes required before installing billboard advertisements, aiming to regulate the visual landscape and ensure content suitability​​.
Self-Regulation and Enforcement:
While there is no primary self-regulatory advertising system in Bahrain, the enforcement of these laws typically follows a reactive model, where actions are taken based on public complaints, guided by the Ministry of Information Affairs (MOIA) and the Telecommunications Regulatory Authority (TRA)​​.

Understanding these frameworks is crucial for advertising effectively and legally in Bahrain, ensuring that campaigns are not only compliant with the letter of the law but also aligned with local cultural and ethical standards.

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Source: Okay.ng

US Programmatic Ad Spend to Jump 15.9% in 2024, Fueled by Video Growth

In 2024, programmatic digital display ad spending in the US is expected to rise by 15.9 per cent, surpassing the growth of non programmatic ads by three times. According to Insider Intelligence's forecast, at least 90 per cent of digital display ad dollars will shift towards programmatic approaches this year. Looking ahead to 2025, US programmatic digital display ad spend is projected to grow by 13.3 per cent, reaching $178.25 billion, driven by the popularity of video formats on ad-supported streaming TV and video-on-demand tiers. This reflects the changing landscape of digital advertising, where the efficiency of programmatic methods and the increasing prevalence of video content on ad-supported platforms are key factors.


Source: Insider Intelligence

Disney's Game-Changing Ads: Unleashing AI for Personalised Impact

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Source : Reuters

UK's Small and Medium Businesses Place Stronger Trust in Digital Advertising

In the UK, trust in digital advertising among small and medium-sized businesses has increased by 24 percentage points in the last three years. Currently, 74% of these businesses express trust in digital advertising, marking an almost 50% rise from the trust levels recorded in 2020. These findings are from a 2023 research study conducted by IAB UK in collaboration with the research agency MTM.


Source: iab UK

China's Luxury Market Rebounds, LVMH Reports Over 30% Surge

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Source: CNBC

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