In Qatar, advertising is regulated under specific laws that reflect the unique cultural and legal framework of the state. Here are the main points:
Regulatory Laws:
Advertising Law (Law No 1 of 2012) and Publications Law (Law No 18 of 1979): These laws cover advertising through various media including billboards and print publications, and set strict standards for content and practices.
Content Restrictions:
Advertisements must not contain defamation of Islam or other religions, nor can they be contrary to public order, public morals, traditions, or customs. Criticism of the Emir of Qatar or content that encourages discord among society members is strictly prohibited.
Consumer Protection:
Under the Consumer Protection Law (Law No 8 of 2008), advertising must not promote fake or deteriorated products or use deceptive information. This law also regulates the advertising of goods and services, ensuring they are not misleading or exaggerated.
Enforcement and Compliance:
The government's enforcement mechanisms are largely reactive, typically acting upon complaints. Legal actions can result in fines or the blocking of content carried on social media and online platforms.
Self-Regulation:
While Qatar does not have a formal self-regulation body for advertising, media outlets tend to self-regulate in accordance with the restrictions set out in the relevant laws .
Special Provisions:
Comparative advertising is not specifically regulated, but using a competitor’s trademark could be interpreted as unlawful under the Trademark Law (Law No 9 of 2002) .
Advertising in Qatar requires careful consideration of both the strict legal standards and the cultural context, ensuring that all content is compliant with local laws and social norms.
