In Zambia, advertising regulations are designed to maintain fair market practices and protect consumers. Here are the key points you should know:
Consumer Protection: The primary legal framework for advertising is aimed at preventing misleading advertisements that can deceive consumers.
Content Restrictions: Advertising must not include content that misleads consumers about the product or its price. False advertising is strictly regulated, and legal actions can be pursued by affected parties.
Cultural and Moral Standards: Advertisements must adhere to the local cultural and moral standards. This includes avoiding content that is considered offensive or inappropriate in the Zambian context.
Regulatory Bodies: Various regulatory bodies oversee the enforcement of these laws, ensuring that advertisements comply with national standards.
Penalties for Non-Compliance: Non-compliance with advertising regulations can lead to fines, sanctions, or the withdrawal of the advertisement from circulation.
