Here are the main points on the advertising regulations in Kazakhstan:
Regulation Authority: The primary regulatory body for advertising in Kazakhstan is the Ministry of Information and Social Development. This body oversees the enforcement of advertising standards and practices across various media platforms.
Prohibited Content: The advertising of tobacco products, alcoholic beverages, and prescription medications is strictly regulated. Ads for these products must not target minors and must include health risk warnings.
Ethical Standards: Advertisements must not deceive or mislead consumers about the features, origin, price, or benefits of a product. Ethical standards also prohibit advertisements that can cause moral, physical, or mental harm to individuals, particularly children.
Special Regulations for Certain Products: There are specific rules for advertising financial services, dietary supplements, and medical services, requiring clear and truthful information to help consumers make informed decisions.
Media Specific Regulations: Different rules apply to advertisements broadcast on television, radio, printed media, and online platforms. These regulations are intended to adapt the general advertising laws to the specific nature of each media type.
Consumer Rights: Consumers have the right to receive accurate information about goods and services. Advertisers must ensure their messages are clear and verifiable.
By complying with these regulations, advertisers in Kazakhstan can ensure their campaigns are lawful, ethical, and effective in reaching their intended audience while respecting consumer rights and societal norms.
