In Pakistan, the regulation of advertising is governed by a few key laws and standards, primarily focusing on content and the conditions under which advertisements can be aired or published. Here are the major points:
Content Restrictions: Advertisements should not conflict with Islamic values or the cultural norms prevalent in Pakistan. Explicitly, content that might be considered offensive or indecent according to local customs and Islam is prohibited.
Approval and Timing for Broadcasting: All advertisements intended for broadcast on television or radio must receive approval from the Pakistan Electronic Media Regulatory Authority (PEMRA). Additionally, there are specific time slots designated for particular types of advertisements, aiming to protect younger audiences from exposure to inappropriate content.
Health-Related Advertising: There are stringent restrictions on advertising for health-related products and services. Advertisements for medicines, treatments, and health interventions must be backed by scientific evidence and approved by relevant health authorities to ensure public safety and prevent misleading claims.
Advertisement of Financial Products: Financial advertisements also require clear disclosures about the terms of service and any potential risks associated with the product. They must not be misleading and should provide a realistic view of the product's benefits and risks.
