In Bhutan, the regulatory landscape for advertising is shaped by several laws and guidelines that aim to ensure that advertising practices are responsible, ethical, and in line with the country's cultural values. Here are the main points concerning advertising regulations in Bhutan:
Regulatory Framework:
Bhutan does not have a comprehensive advertising law like some countries, but various laws and regulations touch on aspects of advertising, particularly concerning health, environment, and consumer protection.
Media Regulations:
The Bhutan InfoComm and Media Authority (BICMA) plays a crucial role in regulating content across media platforms, including advertising. BICMA’s mandate ensures that media content, including ads, adheres to national values and standards.
Cultural and Ethical Standards:
Advertising in Bhutan is heavily influenced by the country’s cultural and ethical norms. Advertisements must not offend the moral or cultural sensibilities of the Bhutanese people, which include respect for the monarchy, religion, and national identity.
Industry-Specific Regulations:
Certain sectors, such as alcohol and tobacco, are subject to specific advertising restrictions. For instance, tobacco products cannot be advertised due to Bhutan's strict anti-tobacco laws, which are among the toughest in the world.
Consumer Protection:
The Consumer Protection Act of Bhutan is designed to safeguard consumer interests, which includes ensuring truthful and non-deceptive advertising practices. This act covers aspects such as false advertising and misleading representations.
Digital Advertising:
With the increasing reach of digital platforms, regulations are also adapting to include digital advertising practices. This includes the need for transparency and honesty in online ads, particularly in the context of social media.
Enforcement and Penalties:
Enforcement of advertising regulations is carried out by various authorities depending on the nature of the advertisement and the medium used. Penalties for non-compliance can include fines and bans on further advertising
