Experience the Spectacle of Printworks Skylights – Europe's Largest Digital Ceiling!

Join us on a captivating journey to the heart of Manchester, where Printworks Skylights dominates the skyline with Europe's largest digital ceiling. This video showcases the awe-inspiring capabilities of this 900 square meter display that features cutting-edge DeepScreen® technology and dynamic audiovisuals. Positioned amidst city landmarks and seen by over eight million people each year, your brand can become a defining part of Manchester’s vibrant panorama. Watch now to discover how Printworks Skylights can transform your brand into a city landmark!

Discover 'Below The Lights': London's Newest Venue for Brand Engagement!

Welcome to 'Below The Lights', located right beneath the iconic Piccadilly Lights. This video takes you inside one of London's most exciting new opportunities for brands looking to make a substantial impact. With the capacity to engage over 540 people directly, plus countless more via the buzz of Piccadilly, your message will resonate on an unprecedented scale. Perfect for events, launches, and dynamic campaigns, 'Below The Lights' promises to amplify your presence and leave a lasting impression. Tune in to see how your brand can light up the heart of London!

US and China to Account for 70% of Influencer Ad Spending in 2024

In 2024, according to Statista data, the US and China are expected to account for 70% of global influencer advertising expenditure. China's spending in this area is projected to reach $19.1 billion, reflecting a $2.3 billion increase from the previous year. In contrast, the US will see a smaller increase, with its total influencer advertising spending anticipated to be $5.6 billion in 2024.

72% of Global Marketers Set for Bigger Ad Budgets in 2024 Despite Economic Challenges

Despite economic headwinds, 72% of global marketers are poised to increase their ad budgets in 2024, a significant jump from last year's 64%, according to Nielsen's latest report. This optimism is especially strong in Asia-Pacific, with 81% expecting budget hikes compared to 56% in the previous year.

Advertising Regulations and Compliance in Kuwait

Key Advertising Regulations in Bahrain

Google's Gemini AI Unveils a New Era for Search Ads in Africa

Google's Gemini AI, an innovative tool for Search Ads, is now fully accessible to businesses across Africa. This AI-powered advertising solution simplifies ad creation, enhancing online visibility for companies of all sizes. Particularly in Sub-Saharan Africa, where internet usage is growing, Google Gemini offers a conversational AI experience that streamlines digital marketing efforts. It's designed to boost customer engagement online, providing accessible advertising solutions. By leveraging tech advancements like Google Ads innovations, businesses can tap into effective advertising strategies, fostering online business growth in Africa.

US Programmatic Ad Spend to Jump 15.9% in 2024, Fueled by Video Growth

In 2024, programmatic digital display ad spending in the US is expected to rise by 15.9 per cent, surpassing the growth of non programmatic ads by three times. According to Insider Intelligence's forecast, at least 90 per cent of digital display ad dollars will shift towards programmatic approaches this year. Looking ahead to 2025, US programmatic digital display ad spend is projected to grow by 13.3 per cent, reaching $178.25 billion, driven by the popularity of video formats on ad-supported streaming TV and video-on-demand tiers. This reflects the changing landscape of digital advertising, where the efficiency of programmatic methods and the increasing prevalence of video content on ad-supported platforms are key factors.

Disney's Game-Changing Ads: Unleashing AI for Personalised Impact

Walt Disney is setting a new standard in the world of advertising with its groundbreaking AI-powered tool, nicknamed as "Disney's Magic Words." This innovative approach to ads on Disney+ and Hulu streaming platforms marks a significant leap forward. By using artificial intelligence and machine learning, Disney is enabling brands to personalise commercials by aligning with the mood of specific scenes within a movie or television series, enhancing viewer engagement. The collaboration with Omnicom Media Group in the early beta test underscores the potential of this technology to redefine brand personalisation in advertising. The feature, leverages viewer mood targeting advertising, offering a unique opportunity for advertisers to connect with audiences on a more emotional level, promising a game-changing impact on the effectiveness of ads within the ever-evolving digital landscape.

Source : Reuters

UK's Small and Medium Businesses Place Stronger Trust in Digital Advertising

In the UK, trust in digital advertising among small and medium-sized businesses has increased by 24 percentage points in the last three years. Currently, 74% of these businesses express trust in digital advertising, marking an almost 50% rise from the trust levels recorded in 2020. These findings are from a 2023 research study conducted by IAB UK in collaboration with the research agency MTM.

China's Luxury Market Rebounds, LVMH Reports Over 30% Surge

China's luxury market is witnessing a resurgence, although it has not yet reached 2021 levels. Insights from industry analysts and the financial reports of major brands indicate emerging growth opportunities compared to pre-pandemic patterns. LVMH, the latest luxury player to unveil its 2023 results, disclosed a remarkable surge of over 30% in fashion and leather goods sales in China for December.
Source: CNBC

Stand Out in Times Square with The Big Kahuna

Capture the attention of millions in the heart of NYC with our high-impact outdoor advertising opportunities. Introducing The Big Kahuna, the pinnacle of advertising excellence in Times Square. Command the spotlight with our state-of-the-art digital screen, reaching a global audience like never before. Your brand deserves the big stage. Contact us today to make your mark in the iconic Times Square! www.globalmediakit.com

Shine Bright in Times Square: Your Unforgettable Brand Showcase!

Ready to captivate the world? Join us in Global Media Kit, where the ABC Supersign awaits your brand's masterpiece! Unlock limitless possibilities and make an unforgettable impact today. Secure your prime spot now! www.globalmediakit.com

Unlock extraordinary branding opportunities on premium golf courses in Kenya!

Reach CEOs, entrepreneurs, diplomats, and the political class with your brand in the spotlight. Let our expert media planners guide you to success. From eye-catching signage to creative displays, we'll make your brand shine. Boost visibility, forge powerful partnerships, and captivate affluent consumers. Act now and experience the freedom to shine. Join us today! www.globalmediakit.com

Unlock Connectivity in the UAE with Wi-Fi Advertising!

Looking for high-impact ad opportunities that captivate audiences? Wi-Fi Advertising in the UAE has got you covered! Blend with the metropolis at Bay Avenue, experience modernity at Dreamland Centre, and reach shoppers at Ibn Battuta Mall. Harness Wi-Fi connectivity for personalized ads and engage with interactive formats to elevate your brand. Transform your advertising strategy today and reach out to us for Wi-Fi advertising in the UAE! www.globalmediakit.com

Embrace History: Advertise on the Iconic Marble Arch!

Showcase your brand on London's historic Marble Arch! Limited opportunity from July 2023 to Spring 2025. Don't miss out! Resonate with global audiences and support conservation. Join us today! www.globalmediakit.com

Unleash your brand's potential at Piccadilly Lights in London!

Discover our video guide for an exciting advertising experience that captivates and mesmerizes. From 3D to traditional ads, we've got you covered! With the unique rotation system, your ad shines on one of six panels for 90 seconds, followed by a breathtaking 40-second full-screen takeover! Every hour, you'll have a full-screen slot guaranteed, maximizing your exposure from 7 am to 11 pm. Watch the video now and let's make your brand shine at Piccadilly Lights! Join us on: www.globalmediakit.com