Advertising in Tunisia is regulated under several frameworks, ensuring adherence to principles of fairness, transparency, and consumer protection. Here are the key aspects to consider:
Legal Framework: The primary legislation governing advertising is the Law No 95-36 from April 24, 1995. This law, along with the Consumer Protection Law and regulations on trademark ownership, sets the overall rules for advertising practices in Tunisia.
Types of Advertising: All forms of promotional communication intended to promote a product or service fall under the scope of regulated advertising in Tunisia. Specific practices like comparative advertising are subject to additional regulations to ensure they are not misleading.
Pre-approvals: Certain advertising materials, especially those related to pharmaceutical products, require pre-approval from relevant authorities before they can be published or aired.
Enforcement and Remedies: The Tunisian government enforces advertising laws through regulatory authorities. Non-compliance can result in fines, warnings, or advertising bans. Additionally, competitors and consumers can take legal action against misleading or false advertisements, with remedies that might include cease-and-desist orders or compensation for damages.
Media and Censorship: Media outlets may have their own pre-clearance procedures to ensure advertisements do not violate regulatory standards. Advertisers need to provide proof of trademark ownership and ensure adherence to content guidelines.
