In Senegal, advertising is subject to various regulations that aim to ensure transparency and protect the public. Key regulatory aspects include:
Advertiser Identification: Advertising must clearly identify the advertiser or sponsor, promoting transparency in sponsorship and advertising efforts.
Social Media: While there are no specific laws governing social media advertising, general advertising laws apply. Advertisers must ensure their social media promotions comply with these laws and that user-generated content used in advertising is truthful and complies with advertising regulations.
Privacy Rights: The use of an individual's name, picture, likeness, voice, or identity in advertising without their consent may violate privacy rights. Permission is generally required unless it falls under a recognized exception, such as public figures in certain contexts.
Material Clearance: There may be specific requirements for using certain types of materials or locations in advertising. Companies should consult relevant authorities or obtain necessary permits when using such materials or locations.
